The most simple way for leveraging audience insights is by using them to get new targets in your business. You can start by understanding your audience and analyzing their details demographically. There are other audience tools that will show you which affinity categories your users fall into. But avoid targeting only the categories listed in the in-market or affinity. Instead, you should learn that this is where your audience is in begin by using such audiences with other specific target options. Check if there is one target option that is stronger than all the others, try it out separately and see how it performs. For businesses that want to expand, they can do so by finding their audience in a platform.
If you want to refine your targets, start by analyzing your patterns. This is the best method for marking changes in a platform. In case you have one platform performing well in a campaign, and according to you it can do better, find efficiencies which can be done by clicking on the checkboxes that are near the campaigns that you want to review performances for. Click on the demographics button on the navigation. Here you can breakdown the performance in the campaigns using the target groups which has high clicks, impressions or conversions. You will also be able to see the details of the target options whether active or not.
Here are ways of translating platform targets. Several marketers that a single target option for a particular audience is the same in all advertising platforms. Although this could be close it is not the case, but it's hard to get a logical choice. If for instance you create remarketing lists in two platforms and review the audience insights. And check on their gender and age. You will see that some age groups are not value-adding, but they are helpful in other platforms. Check out Wicket Labs for the best audience insight services or click for more details.
You should interpret the target audiences in both platforms. Creating other remarketing lists from one platform using indicators from the other platform. This strategy is simple and should help you to target audiences that are top-performing in a single platform, and it should help you to increase your chances of getting more customers in other platforms.
